Field sales operations are heavily dependent on people and manual processes. The right field sales management software can help FMCG companies do more than just automate processes. From efficient activity planning to real-time market intelligence, choosing the right field sales software will maximise value at every step.

Customer Relationship Management (CRM) software has become an essential tool for businesses to manage their sales operations efficiently. In this article, we will explore the top features to look for in a sales CRM software.

In this article, we'll provide insights and tips on how to choose the right sales CRM for different types of businesses.