Hubbler is a full-fledged DIY platform that claims to digitise business processes within 15 minutes without relying on coding
YourStory profiled Vinay Agrrawal and explored the motivations behind his decision to build Hubler — a full-fledged DIY platform that digitises business processes without requiring any coding. As a second-time entrepreneur, Agrrawal's approach to Hubler reflects lessons learned from previous ventures and a deep understanding of enterprise operational pain.
The YourStory feature examines Agrrawal's founding thesis: enterprise businesses are fundamentally underserved when it comes to operational software. Large enterprises have the budget for ERP and CRM, but the vast middle layer of operational workflows — procurement tracking, vendor management, compliance checklists, asset tracking, workforce scheduling — remains stuck in spreadsheets and manual processes.
Hubler addresses this by providing a platform where operations managers, not software engineers, are the primary users. The platform's claim of digitising business processes within 15 minutes is designed to challenge the conventional wisdom that enterprise software must take months to implement.
The profile explores Agrrawal's experience as a second-time founder, discussing how entrepreneurial experience shapes product decisions, go-to-market strategy, and team building. YourStory positions Hubler as a company built by someone who deeply understands enterprise operations challenges — and who has chosen no-code as the mechanism to solve them at scale.
Hubler is a full-fledged no-code DIY platform that claims to digitise business processes within 15 minutes. Designed for enterprise operations teams in retail, manufacturing, logistics, and financial services, the platform provides workflow automation, approval routing, mobile app delivery, and ERP integration — enabling businesses to build and deploy custom software without any coding requirement.