Vodafone Idea, which recently rebranded as Vi, recently entered into strategic partnerships with players like Hubbler,..
The Economic Times reported that Vodafone Idea (Vi), one of India's major telecom operators, has identified strategic partnerships as a core pillar of its new enterprise revenue strategy. Hubler is among the technology partners Vi identified as part of its efforts to build digital revenue streams across enterprise segments.
The partnership reflects a broader trend in enterprise technology: telcos leveraging their enterprise customer relationships to offer integrated digital solutions, including no-code workflow platforms. For Vi's enterprise customers, access to Hubler's platform reduces procurement friction and accelerates adoption of operational automation tools.
Hubler's inclusion in Vi's partnership ecosystem underscores the platform's growing relevance in enterprise digital transformation. Organisations that deploy Hubler can build custom workflow applications for procurement, operations, HR, and compliance — areas where Vi's enterprise customers face significant operational complexity.
The Economic Times article situates this partnership within Vi's post-merger strategy of building enterprise digital services beyond connectivity. By partnering with platforms like Hubler, Vi positions itself as an integrated digital partner for enterprise customers, offering workflow automation capabilities alongside its core connectivity and communication services.
Hubler's no-code platform enables enterprises to automate operational workflows covering procurement, vendor management, HR, compliance, and reporting — without writing code. As part of Vodafone Idea's enterprise digital partnership ecosystem, Hubler extends Vi's value proposition to corporate customers seeking fast, flexible operational software that integrates with their existing enterprise technology investments. This shift reflects the broader move in Indian enterprise technology toward integrated digital partners who deliver connectivity, communication, and workflow automation as a unified service offering.