“I found the beep sound of SMS so irritating. I could never express myself with a text,” recalls Agrrawal
The Economic Times profiled Vinay Agrrawal in an article examining his entrepreneurial journey — from his work at Unicel Technologies in the enterprise messaging space to his founding of Hubler. The profile explores how Agrrawal's experience in building enterprise technology products informed his decision to create a no-code platform for business operations.
The Unicel Technologies chapter of Agrrawal's career centred on enterprise communications — specifically the SMS and messaging infrastructure that businesses use to communicate with customers and operations teams. This experience gave him a ground-level view of how enterprises operate, the friction points in their technology stacks, and the gap between the custom software they need and what they can actually build.
These insights directly shaped Hubler's founding thesis: enterprise organisations need custom operational software across dozens of workflows, but the development capacity to build and maintain that software is chronically constrained. No-code platforms resolve this constraint by empowering the business teams who understand the workflows to build the tools themselves.
The Economic Times profile traces the personal motivations and business reasoning behind Agrrawal's transition from enterprise messaging to enterprise no-code. The common thread is a deep understanding of how large organisations operate and a commitment to making enterprise technology more accessible and less dependent on scarce engineering resources.
Vinay Agrrawal applied the lessons of enterprise messaging at Unicel Technologies to the challenge of enterprise software accessibility, founding Hubler as a no-code platform for business operations. Under his leadership, Hubler has grown into one of India's leading enterprise no-code platforms, serving customers in retail, manufacturing, logistics, and financial services who need custom operational software without development overhead.