How this leading farm-to-fork company streamlined its Procurement using Hubler

Learn how we streamlined their procurement cycle through a transparent and efficient vendor management system

500+
Collection centers
20+
Cities covered
15%
Procurement cost reduction
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About the Company

A high-growth farm-to-fork seafood brand

One of India's most innovative direct-to-consumer meat and seafood brands, known for quality and supply chain transparency. Procuring perishable seafood from local fishermen at 500+ collection points across 20+ cities demanded precision that manual processes simply couldn't provide.

The Challenge

Procurement from 500+ centers was chaotic

Ground-level procurement from local fishermen was managed via phone calls and paper logs — with no pricing transparency, no quality checks, and no real-time inventory updates. Manual weight and quality logging caused inventory discrepancies that affected both cost management and product quality.

📞
Phone-based procurement
Bids and orders placed over calls with no documentation or audit trail.
🐟
No quality tracking
Quality assessments done manually on paper — no consistency, no analytics.
📦
Inventory discrepancies
Manual logging meant the central warehouse never had accurate, real-time stock data.
The Hubler Solution

A mobile procurement app for ground teams

Hubler deployed a mobile procurement app that let ground staff at each collection center log purchases, weight, and quality checks instantly. Live pricing feeds from the central team were pushed to field staff in real time, ensuring every purchase decision was informed. The central warehouse received live inventory updates as collections happened.

📱
Mobile collection logging
Staff log weight, quality, and price at point of collection — no paper.
💰
Real-time pricing
Central team pushes live price points; field staff never over-pay.
📊
Live inventory sync
Central warehouse sees stock levels update in real time as collections come in.
Results

Lower costs, full traceability

15%
Reduction in procurement costs
100%
Inventory traceability
500+
Centers connected

Running a complex procurement operation?

Hubler helps supply chain teams capture field data accurately and act on it in real time.

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