How this Farm-to-Home D2C dairy brand automated complex operations processes with Hubler software

Learn how we automated supply chain, operations, and finance processes for the brand so that they did not have to perform expensive ERP customizations.

50+
Stores automated
60%
Faster AP processing
100%
Timely approvals
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About the Company

India's most successful D2C dairy brand

One of India's most recognisable direct-to-consumer brands, delivering fresh milk and milk products to millions of homes across India. With 1,000+ employees, 50+ stores, and 150+ SKUs, operational complexity grew in lockstep with their rapid expansion.

The Challenge

Manual lease accounting couldn't keep up

Lease accounting and utility payments across 50+ stores were managed via spreadsheets — a fragile, error-prone process that made scaling nearly impossible. There was no integrated system for vendor, facility, or financial management, creating silos and delays at every approval step.

📊
Spreadsheet accounting
Lease payments and utility bills for 50+ stores tracked manually with no automation.
⚡
No ERP integration
Finance data sat disconnected from operations, causing reconciliation delays.
🔒
Scaling bottleneck
Manual approvals couldn't keep pace with the brand's aggressive growth plans.
The Hubler Solution

A custom multiunit retail operations suite

Hubler built a multiunit retail operations suite that automated Accounts Payable for leases and utility bills across all 50+ stores. The solution integrated directly with their ERP, giving finance teams a single source of truth for all facility expenses — with automated approval workflows replacing manual chasing.

🔗
ERP integration
Live two-way sync with existing ERP — no manual data re-entry.
✅
Automated AP workflows
Lease and utility invoices routed, approved, and paid automatically.
🏪
Multi-store dashboard
Finance teams see all 50+ stores' payment status from one screen.
Results

Faster, cleaner, fully automated payments

60%
Faster AP processing
100%
Timely approvals
50+
Stores on one platform

Scaling fast and need operations to keep up?

Hubler helps retail operations teams automate finance workflows without expensive ERP customisations.

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